Tag Archives: maff

Japan government video: “Ensuring the Future of Food”

19 Aug

“Food security” is a weird phrase. It may sound like someone is holding a gun to a head of broccoli. But it actually means something like “having sufficient resources to insure that you eat enough healthy food.” The J-government is interested in this issue because despite its super-organic image abroad, Japan imports a huge proportion of its foodstuffs from a very small number of countries, and its diet is changing rapidly to become very processed and less local. Panic!

What signs of “crisis” does the video point to? What does it identify as problems? Do you find the (soothing) nationalism it expresses at all problematic? How does it connect food to topical issues? Does it work through cuteness (the aesthetic), fear (scary prophecies and statistics), or something else?