The Power of Reese’s Puffs

19 Oct

I am sure many of us have seen the Reese’s Puffs commercial in which the cereal is presented as the gateway to good fortune. As soon as the boy puts one spoonful in his mouth, his life becomes infinitely better. His parents suddenly treat him as their master and allow him to do anything that his heart desires. After just one bite, he becomes extremely popular and catches the eye of a famous music group. Not only does this advertisement portray Reese’s Puffs cereal as something absolutely fantastic, but it also brainwashes young children to believe that they too can make their dreams come true after eating some. The boy’s sister seems to carry on with her drab life, probably due to the fact that she herself has not yet had a bite of the wondrous cereal. This definitely underscores the fact that it is indeed the Reese’s Puffs that have forever changed his fate. However, the real propaganda tool is the sister, who desperately tries to get her hands on the cereal box. She represents all the young children who are also dying to try just one bite of Reese’s Puffs. By observing her, they truly believe that the cereal is the key component to success.

Similarly, after becoming familiar with Momotaro’s myth, it is rather likely that millet dumplings became extremely popular in Japan because they were associated with effortless victory. People truly believed that if they too were to consume these “magical” dumplings, they would be guaranteed lifelong success in anything they tried to conquer. Almost everyone loves to eat food–what better way is there to distribute the message of Japanese nationalism through patriotic millet dumplings?

 

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